The process for writing the two papers felt significantly different. The ad analysis paper involved less research than the position paper. In the ad analysis paper I was required to analyze the components of a set of picture ads that had a product or concept in common. In analyzing the ads the majority of the information on the ads were primarily based on observations and themes found in common. In essence it was my opinion and interpretation of each ad. The paper required little if any outside opinion other than my own to be addressed.
The ad analysis paper I felt was a great lead-in to the final position paper. The process of learning to create a bibliography for the ads used was a good preparation for learning to cite works in my position paper. I had to learn to keep track of my sources as opposed to absorbing the information and writing of my own stance/understanding of the subject. The ad analysis also helped prepare for the position paper in the sense that I was already learning to make an argument by making a claim or stating a position about what the ads were saying.
The third paper was more difficult for me than the previous 2 papers. This paper not only involved more research on the subject but also required me to more specifically consider the credibility of my sources. I also had to consider other opinions on the subject and address them. One of my biggest limitations was having to condense the information and focus the subject. In the beginning I found many different ways to tackle the subject and had a hard time focusing it to fit in a 1,200 -1,500 word paper. I did not feel I could cover all of the aspects I would have like to address to make the argument. Eventually I found a way to focus the paper and limited it to one aspect of the subject (teaching meditation in schools) having to do with managing stress. I feel the focus on the one aspect allowed for me to make an argument without having to get lost in the number of directions it could take and make for a better argument by not overloading the reader with information.
Thursday, December 3, 2015
Wednesday, December 2, 2015
Developing Your Argument 11/24/15 (Was in drafts and not published.)
1.) What are you trying to change? (position)
2.) To whom are you writing? (audience)
3.) How do you appeal to their beliefs, values, etc? (pathos)
4.) Why should your audience believe you-who are you, and how can you best represent your persona as a writer? (ethos)
5.) What are at least 2 reasons the change should be made?
6.) Whats a good point that the other side makes about the issue? (concession - ethos)
7.) How would you answer that point? (rebuttal - ethos, logos, pathos)
8.) Is there another good point that can be made for the opposition? (concession - ethos)
9.) How would you answer that point? (rebuttal - ethos, logos, pathos)
10.) Who will benefit from this change- you? the audience? society? a well-deserving group?
2.) To whom are you writing? (audience)
3.) How do you appeal to their beliefs, values, etc? (pathos)
4.) Why should your audience believe you-who are you, and how can you best represent your persona as a writer? (ethos)
5.) What are at least 2 reasons the change should be made?
6.) Whats a good point that the other side makes about the issue? (concession - ethos)
7.) How would you answer that point? (rebuttal - ethos, logos, pathos)
8.) Is there another good point that can be made for the opposition? (concession - ethos)
9.) How would you answer that point? (rebuttal - ethos, logos, pathos)
10.) Who will benefit from this change- you? the audience? society? a well-deserving group?
1.)I
am trying to change or suggest a change in the school curriculum for incorporating
meditation in schools as a stress management and focus technique.
2.)The
paper is being written to a general audience mostly adults whom may have children
and/or educators of those children to make a change in school curriculum for
incorporating stress and emotional response management into our education.
3.)The
way in which I am appealing to the values of readers is by making the
connections between the larger world in which they are incorporated in and the
preparation we receive in our education for our roles in society and our life
decisions.
4.)I
use statistical information and studies done on the topic of incorporating
meditation in schools to provide information to back up the logic made in my
suggestion of adding the teaching of meditation in schools.
5.)The
change should be made because it may have a positive impact in the preparation
of future generations to create a better environment for at least in starting
the local areas in which this curriculum is employed but also in essence the
communities they may move into and over time help create a better world
environment.
6.)One
of the arguments against teaching meditation is school is the fear of religion
in disguise.
7.)The
religion in disguise argument is countered by a rebuttal argument about how the
specific components of the process of meditation incorporates natural habits
that are not exclusive to a religion and how one does not need to be indoctrinated
or taught a specific religion or set of beliefs to learn and benefit from the
process.
8.)Another
being that kids may lose their sense of right and wrong by developing non-judgmental
awareness.
9.)The
counter arguments I provide are how developing non-judgmental awareness would
actually enhance the child’s ability to discern between right and wrong by not
making snap judgments base on false premises or preconceived notions.
10.)Students
would benefit from this change. The world as a whole overtime because of the
influences of the better environments we potentially create.
Tuesday, December 1, 2015
Final Draft Essay. Should meditation be added to our early educational curriculum ?
It can seem pretty hectic out there. The news is
constantly reporting on conflicts that are currently plaguing the world about
issues of violence with regards to religion, race and arguments over
differences of opinion. Within in our own lives we may have to address things
such as our time management in relation to work and our social activity. Decisions
of things such as spending, housing, career, food, and clothing. Having to
navigate through various social expectations and how we come across to one
another is also something we may also feel we have to consider. In this way we
are constantly having to manage our reactions and feelings so as to not
negatively affect those in our environment in fear that we may evoke from them
an undesired reaction or response. With these numerous responsibilities of our
experience just managing our personal world can be pretty hectic. Is teaching meditation in school a way to alleviate this
chaos?
One of the primary ways of helping
us navigate and prepare for the world and our varying “responsibilities” is our
education. We have physical education in order to keep us active and allow our
growing bodies the chance to get its exercise. We are taught mathematics in
school, which may be used later in life for managing our spending, balancing a
budget, or organization of varying projects. We are also taught how to read and
write which can help us further our education by being able to understand and
have various insights into the world through the words, thoughts and ideas of
others expressed in literature. We even taught language and art as ways of
helping us to learn to express ourselves more universally.
We are also taught about history in
an effort to help us form an understanding of the past and learn from it to
move on to help build the future. We are taught history so that we may learn
from it and hope to not repeat our mistakes. The irony of that statement is
that history still seems to repeat itself. We are in the 21st
Century and we still have wars, arguments about racism, and religion. All of
these conflicts having been around in varying incarnations throughout history.
It may be that we are still not being prepared for life in ways which would
help us more effectively prevent these experiences from repeating themselves. Being
quick to anger, not being able to think clearly, or respond well to stressing
influences often contribute to the environmental factors which may eventually
lead to some of these larger conflicts that take place.
If education is the means by which
we are meant to learn and be prepared for the world, perhaps it may be a good
idea to incorporate forms of stress, anxiety, and emotional management into our
formal education. Given the amount of stimulation available to us thanks to our
growing technologies for communication and entertainment it can be easy to be
overwhelmed with not only having to make decisions for our individual lives but
being aware of everything else going on in the world. One idea that has been proposed is the idea of
teaching meditation in schools. There are numerous amounts of benefits
associated with meditation “such as decreased depression, improved focus,
reduced stress and anxiety in general (Giovanni).” Proponents of the idea
believe that having these tools for stress management and developing focus and
control of our emotions at an early age can help make for a better functioning
individual.
The lack of a healthy stress
response in and of itself is not a sole contributing factor to the conditions
of the larger world issues but it does make a difference in our own individual
lives. In an article interpreting the results of a survey about stress
conducted by the American Psychological Association, Rebecca Clay states “Stress is up. Most Americans are suffering from moderate
to high stress, with 44 percent reporting that their stress levels have
increased over the past five years.” (Clay) The increase in stress not only
affects our emotional state but our physical health as well. Stress is known to
contribute to health concerns regarding the heart and weight gain.
Incorporating meditation in our education early may be beneficial in preventing
some of these health concerns. In an online Time Magazine article author
Laura Blue reports on a study that says “researchers found a 48% reduction in
the overall risk of heart attack, stroke, and death from any cause among
members of the meditation group compared to those from the health education
group.”
There are of a number of studies and
research still being completed regarding the subject of the effects of
meditation. The majority of the findings in the various studies point towards
the benefits of introducing meditation. One particular study introduced the
process of Transcendental Meditation with students from different public
schools in 4 different states, for the purpose of “Reduced Psychological Distress in Racial and Ethnic Minority Students
Practicing the Transcendental Meditation Program” (JOIP.) They wrote, “The
results of this study indicated that practice of the Transcendental Meditation
program is effective in reducing psychological distress in racial and ethnic
minority secondary school students…there were no treatment-by-ethnicity
interactions, indicating that the results were consistent across ethnic
groups.”(JOIP) It would appear that the idea of including meditation as a part
of our learning would be an asset to our current educational curriculum.
There are concerns however about the
realities of how it may actually have influence in our lives. Concerns that
have been raised about teaching mediation in schools has to do with the fear of
it being “religion in disguise.” (Decarr.) This concern stems from the fact
that the most effective practice of meditation being employed in the majority
of studies on its effects called mindfulness comes from ancient Buddhist
practices. The concern however is not as warranted as it might seem. The
practice of meditation involves developing habits of deep breathing, focusing
attention and awareness. These habits are not mutually exclusive or tied to the
Buddhist religion. The very act of observation is a component of mediation
practices and yet has no ties to religion but is instead something that occurs
naturally in the process of learning. The practice of meditation does not
require one to learn or be indoctrinated by the Buddhist religion or teachings
to learn and develop these skills.
Another concern was raised by a school
teacher from Vancouver, Canada named Tina Olsen. Olsen expressed some of the
concerns raised about teaching meditation in school in a “critique of a social
and emotional learning program called MindUP” which teaches meditation.
(Wickelgren) Her concern was that,
“To teach a child to
practice non-judgmental awareness is to risk interfering with the child’s
ability to heed his sense of right and wrong. A child must make judgements to
choose between right and wrong actions. When he acts in accordance with his
sense of what is right, he grows in moral character, and develops greater
self-control.” (qtd. in Wickelgren How
Social and Emotional Learning Could Harm Our Kids)
It can be noted that
often the arguments of issues regarding racism and religion stem from preconceived
ideas and notions about particular races or beliefs. Teaching non-judgmental
awareness could in some small ways alleviate and possibly prevent the
escalation of arguments and incidents based on subjects of racism and religion.
Through personal observation it can be said a number of unnecessary incidents
can arise from the assumption of racism or negative religious connotation when
in fact no such intentions exist within or are intended by the communicator.
The non-judgmental awareness aspect of some forms of meditation can be a
beneficial contributor to our human interactions. This being the case because
often judgments made on false premises or assumptions are what initiate
arguments or contention within an environment that may not have previously been
conducive to such experiences.
In every moment of our education we
are being prepared for the experiences we will have in life. Our ability to
cope and adapt to the world will be an essential part of our success in our
experiences. Incorporating beneficial practices such as meditation into our
education would be an valuable tool for helping us in our interaction in the
world. In effect reducing and managing our stress not only benefits ourselves
but those whom we interact with. We do this by not unduly placing our burdens
on others because we have the tools to manage ourselves. We have the tools to
find ways to bring back the peace and enjoyment in our lives because we can
more effectively manage our responses.In this way we can potentially prevent and reduce the violence that
takes place in our local communities and potentially moving into the larger
world around us. The evidence suggests at least the idea is worth considering.
Revised Rough Draft
Teaching
stress management and focus in school through meditation?
It can seem pretty hectic out there. The news is
constantly reporting on conflicts that are currently plaguing the world about
issues of violence with regards to religion, race and arguments over
differences of opinion. Within in our own lives we may have to address things
such as our time management in relation to work and our social activity. Decisions
of things such as spending, housing, career, food, and clothing. Having to
navigate through various social expectations and how we come across to one
another is also something we may also feel we have to consider. In this way we
are constantly having to manage our reactions and feelings so as to not
negatively affect those in our environment in fear that we may evoke from them
an undesired reaction or response. With these numerous responsibilities of our
experience just managing our personal world can be pretty hectic.
One of the primary ways of helping
us navigate and prepare for the world and our varying “responsibilities” is our
education. We have physical education in order to keep us active and allow our
growing bodies the chance to get its exercise. We are taught mathematics in
school, which may be used later in life for managing our spending, balancing a
budget, or organization of varying projects. We are also taught how to read and
write which can help us further our education by being able to understand and
have various insights into the world through the words, thoughts and ideas of
others expressed in literature. We even taught language and art as ways of
helping us to learn to express ourselves more universally.
We are also taught about history in
an effort to help us form an understanding of the past and learn from it to
move on to help build the future. I recall being told by a teacher in Junior
High School “We are taught history so that we may learn from it and hope to not
repeat our mistakes.” The irony of that
statement is that history still seems to repeat itself. We are in the 21st
Century and we still have wars, arguments about racism, and religion. All of
these conflicts having been around in varying incarnations throughout history.
Being quick to anger, not being able to think clearly, or respond well to
stressing influences often contribute to the environmental factors which may
eventually lead to some of the larger conflicts that take place.
If education is the means by which
we are meant to learn and be prepared for the world, perhaps it may be a good
idea to incorporate forms of stress, anxiety, and emotional management into our
formal education. Given the amount of stimulation available to us thanks to our
growing technologies for communication and entertainment it can be easy to be
overwhelmed with not only having to make decisions for our individual lives but
being aware of everything else going on in the world. One idea that has been proposed is the idea of
teaching meditation in schools. There are numerous amounts of benefits
associated with meditation “such as decreased depression, improved focus,
reduced stress and anxiety in general (Giovanni).” Proponents of the idea
believe that having these tools for stress management and developing focus and
control of our emotions at an early age can help make for a better functioning
individual.
The lack of a healthy stress
response in and of itself is not a sole contributing factor to the conditions
of the larger world issues but it does make a difference in our own individual
lives. In an article interpreting the results of a survey about stress
conducted by the American Psychological Association, Rebecca Clay states “Stress is up. Most Americans are suffering from moderate
to high stress, with 44 percent reporting that their stress levels have
increased over the past five years.” (Clay) The increase in stress not only
affects our emotional state but our physical health as well. Stress is known to
contribute to health concerns regarding the heart and weight gain.
Incorporating meditation in our education early may be beneficial in preventing
some of these health concerns. In an online Time Magazine article author
Laura Blue reports on a study that says “researchers found a 48% reduction in
the overall risk of heart attack, stroke, and death from any cause among
members of the meditation group compared to those from the health education
group.”
There are of a number of studies and
research still being completed regarding the subject of the effects of
meditation. The majority of the findings in the various studies point towards
the benefits of introducing meditation. One particular study introduced the
process of Transcendental Meditation with students from different public
schools in 4 different states, for the purpose of “Reduced Psychological Distress in Racial and Ethnic Minority Students
Practicing the Transcendental Meditation Program” (JOIP.) They wrote, “The
results of this study indicated that practice of the Transcendental Meditation
program is effective in reducing psychological distress in racial and ethnic
minority secondary school students…there were no treatment-by-ethnicity
interactions, indicating that the results were consistent across ethnic
groups.”(JOIP) It would appear that the idea of including meditation as a part
of our learning would be an asset to our current educational curriculum.
There are concerns however about the
realities of how it may actually have influence in our lives. Concerns that
have been raised about teaching mediation in schools has to do with the fear of
it being “religion in disguise.” (Decarr.) This concern stems from the fact
that the most effective practice of meditation being employed in the majority
of studies on its effects called mindfulness comes from ancient Buddhist
practices. The concern however is not as warranted as it might seem. The
practice of meditation involves developing habits of deep breathing, focusing
attention and awareness. These habits are not mutually exclusive or tied to the
Buddhist religion. The very act of observation is a component of mediation
practices and yet has no ties to religion but is instead something that occurs
naturally in the process of learning. The practice of meditation does not
require one to learn or be indoctrinated by the Buddhist religion or teachings
to learn and develop these skills.
Another concern was raised by a school
teacher from Vancouver, Canada named Tina Olsen. Olsen expressed some of the
concerns raised about teaching meditation in school in a “critique of a social
and emotional learning program called MindUP” which teaches meditation.
(Wickelgren) Her concern was that,
“To teach a child to
practice non-judgmental awareness is to risk interfering with the child’s
ability to heed his sense of right and wrong. A child must make judgements to
choose between right and wrong actions. When he acts in accordance with his
sense of what is right, he grows in moral character, and develops greater
self-control.” (qtd. in Wickelgren How
Social and Emotional Learning Could Harm Our Kids)
It can be noted that
often the arguments of issues regarding racism and religion stem from preconceived
ideas and notions about particular races or beliefs. Teaching non-judgmental
awareness could in some small ways alleviate and possibly prevent the
escalation of arguments and incidents based on subjects of racism and religion.
Through personal observation it can be said a number of unnecessary incidents
can arise from the assumption of racism or negative religious connotation when
in fact no such intentions exist within or are intended by the communicator.
The non-judgmental awareness aspect of some forms of meditation can be a
beneficial contributor to our human interactions. This being the case because
often judgments made on false premises or assumptions are what initiate
arguments or contention within an environment that may not have previously been
conducive to such experiences.
In every moment of our education we
are being prepared for the experiences we will have in life. Our ability to
cope and adapt to the world will be an essential part of our success in our
experiences. Incorporating beneficial practices such as meditation into our
education would be an valuable tool for helping us in our interaction in the
world. In effect reducing and managing our stress not only benefits ourselves
but those whom we interact with. We do this by not unduly placing our burdens
on others because we have the tools to manage ourselves. We have the tools to
find ways to bring back the peace and enjoyment in our lives because we can
more effectively manage our responses.
The evidence suggests at least the idea is worth considering.
Analyzing an Argument in Class Lab
Justin Bonus's Paper
What is the claim?
What is the claim?
The main point of the essay is that Universal Healthcare is
a good idea. The Thesis is stated clearly in the last sentence of the introductory
paragraph. “..It is now time for health care to become universal.”
What Support does the writer offer for the claim?
The author makes point that of how successful the systems of
Universal Healthcare has been in other countries. The author also makes the
point of how governmental involvement in other aspects of our health and safety
such as firefighting and policing programs were decided to be necessary for all
regardless of financial status and the same principals should apply to
healthcare.
How evenhandedly does the writer present the issue?
The author addresses the arguments made against Universal
Healthcare and responds to those concerns with more information about the
subjects of concern that may not be taken into account by those arguing against
it. The author acknowledged the arguments and responded reasonably. The author
avoids sweeping generalizations and gives specific information.
What authorities or sources of outside information does the writer use?
The author makes use of information given by the World Health
Organization, the American Medical Student Association, United States Census Bureau,
Statista (a statistics website), and other resources to provide outside and
accurate information regarding the issue. He uses the statistical information
to help argue regarding the costs of healthcare. Etc.
How does the writer address you as the reader?
The writer gives a good lead into the topic and assumes basic
knowledge of the reader. The reader does not need to be knowledgeable about the
topic to be able to understand the argument that was given. The quote in the beginning
was a great lead into the paper for the subject.
Elizabeth Stallings's Paper
What is the claim?
The author makes the claim that it
would be better and more beneficial to not declaw cats.
What Support does the writer offer for the claim?
The Author makes the point that it
is not necessarily in the best interest of the pet. “Claws are the cat’s first
line of defense…” The author also points out that the procedure can affect the
cat in various ways such as the need to relearn its balance and phantom pains
after the procedure.
How evenhandedly does the writer present the issue?
The Author presents the issue effectively
fairly making an valid point about how it effects the cats. There are possibly
a few counterarguments that can be noted or addressed such as to how someone
may still get hurt without their cat being declawed etc. Without acknowledging
it directly she does address it in some way by offering an alternative to the
procedure.
What authorities or sources of outside information does the writer use?
The Author uses information from outside
sources such as A Doctor of Veterinary Medicine. She also includes information
from an article on All Feline Hospital’s website.
How does the writer address you as the reader?
She assumes no knowledge on the
reader’s part and gives appropriate information regarding the subject that allows
the reader to understand her argument. The reader is not necessarily directly
included, however given the subject if the reader is a cat owner they do feel
included.
Tuesday, November 24, 2015
Works Cited
Clay, Rebecca A. Stressed
in America. American Psychological Association 2015. Web 21 November 2015.
Dienstmann, Giovanni. Scientific Benefits of Mediation-6 Things You Might Be Missing Out On.
Meditation Blog & Non Sectarian Spirituality. Liveanddare.com Web 22
November 2015
Blue, Laura. Strongest
Study Yet Shows Meditation Can Lower Risk of Heart Attack and Stroke. 2012.
healthland.time.com Web 22 Nov 2015
Wickelgren, Ingrid. How Social and Emotional Learning Could Harm Our Kids. 2012. blogs.scientificamerican.com Web 22 Nov 2015
Wickelgren, Ingrid. Social and Emotional Learning Empowers Children. 2012.
blogs.scientificamerican.com Web 22 Nov 2015
Decarr, Kristin. Mindfulness’
Movement Aims to Reduce Stress in Schools. Education News 2015. Web 22
November 2015.
Reduced
Psychological Distress in Racial and Ethnic Minority Students Practicing the Transcendental
Meditation Program. Journal of Instructional Psychology. Jun2011, Vol. 38 Issue 2, p109-116. 8p. (JOIP)
Paper #3 Rough Draft. Teaching Meditation in Schools ?
Anthony Heaps
English 101-5:30
Dr. Sonia Begert
23 November 2015
Is
teaching meditation in school a good idea?
It’s pretty hectic out there. At the moment of this
writing the news is reporting on conflicts that are currently plaguing the
world. Arguments are currently being made about our country’s involvement in
affairs that are in other parts of the world. There are concerns about threats being
made and the world appears to be very chaotic.
Moving away from the stresses of the world, there are even points of
stress and concern within our own local and individual lives. We are constantly
in the crises of having to make daily decisions that affect various aspects of
our lives. These decisions involve things such as spending, housing, career,
food, clothing, and also having to navigate through various social
expectations. Just managing our personal world can be pretty hectic.
Beginning
early in our lives and education we are taught about things that we should be doing
and how we are meant to act or be. This education is meant to help assist us in
navigating life as we grow up and eventually move into our lives as adults with
differing roles and responsibilities. We are taught mathematics in school,
which may be used later in life for managing our spending, balancing a budget,
or organization of varying projects. We are also taught how to read and write
which can help us further our education by being able to understand and have
various insights into the world through the words, thoughts and ideas of others
expressed in literature. We even have Physical Education in order to keep us
active and allow our growing bodies the chance to get its exercise.
Our school education taught many of these
subjects in an effort to allow us to become part of a growing world with its
numerous experiences. We are also taught about history in an effort to help us
form an understanding of the past and learn from it to move on to help build
the future. I recall being told by a teacher in Junior High School “We are
taught history so that we may learn from it and hope to not repeat our
mistakes.” The irony of that statement
is that history still seems to repeat itself. We are in the 21st
Century and we still have wars, arguments about racism, and religion. All of
these conflicts having been around in varying incarnations throughout history.
Being quick to anger, not being able to think clearly, or respond well to
stressing influences often contribute to the environmental factors which may
eventually lead to some of the larger conflicts that take place.
The
lack of a healthy stress response in and of itself is not a sole contributing
factor to the conditions of the larger world issues but it does make a
difference in our own individual lives. In an article interpreting the results
of a survey about stress conducted by the American Psychological Association,
Rebecca Clay states “Stress is up. Most Americans are suffering from moderate
to high stress, with 44 percent reporting that their stress levels have
increased over the past five years” (Clay) If education is the means by
which we are meant to learn and be prepared for the world, perhaps it may be a
good idea to incorporate forms of stress, anxiety, and emotional management
into our formal education. Given the amount of stimulation available to us thanks
to our growing technologies for communication and entertainment it can be easy
to be overwhelmed with not only having to make decisions for our individual
lives but being aware of everything else going on in the world.
One idea that has been that has been proposed
is the idea of teaching meditation in schools. Proponents of the idea believe
that having these tools for stress management and developing focus and control
of our emotions at an early age can help make for a better functioning
individual. There are numerous amounts of benefits associated with meditation “such
as decreased depression, improved focus, reduced stress and anxiety in general
(Giovanni).” The benefits associated with meditation not only involve mental
states of wellbeing but have even shown to have clinical health benefits as
well. In an online Time Magazine article author Laura Blue reports on a study
that says “researchers found a 48% reduction in the overall risk of heart
attack, stroke, and death from any cause among members of the meditation group
compared to those from the health education group.” It would appear that the
idea of including meditation as a part of our learning would be an asset to our
current educational curriculum. There are concerns however about the realities
of how it may actually have influence in our lives.
A
school teacher from Vancouver, Canada named Tina Olsen expressed some of the
concerns raised about teaching meditation in school in a “critique of a social
and emotional learning program called MindUP” which teaches meditation. (Wickelgren)
Olsen said:
Mindfulness
meditation such as this can be a way of bringing the mind into an altered state
of consciousness. Many people who practice meditation have encountered
unexpected negative side effects such as a sensation of being disconnected from
one’s body or from reality, among other frightening reactions. Teachers of
MindUP are exposing children to these potential dangers.
To teach a child to practice
non-judgmental awareness is to risk interfering with the child’s ability to
heed his sense of right and wrong. A child must make judgements to choose
between right and wrong actions. When he acts in accordance with his sense of
what is right, he grows in moral character, and develops greater self-control.”
(qtd. in Wickelgren How Social and
Emotional Learning Could Harm Our Kids)
In response to Olsen’s
critique Rebecca Calos the Director of Programs and Training for The Hawn
Foundation which sponsored the MindUP program she wrote:
In
her critique, Tina Olesen, a school teacher in Canada, equates MindUP’s core
practice to “Buddhist-style" meditation, and warns that students engaging
in a few minutes of deep breathing are in danger of experiencing a terrifying
“sensation of being disconnected from one’s body.” In fact, the core practice
increases mind and body awareness, and children routinely report that they feel
refreshed and calm after the exercise. Olesen claims that this practice
interferes with "a child’s innate self-regulator," when in truth, the
core practice enables children to recognize their “self-regulator” and more
readily access it even in times of stress and anxiety.
In addition to Calos’s
response it can be noted that often the arguments of issues regarding racism
and religion stem from preconceived ideas and notions about particular races or
beliefs. Teaching non-judgmental awareness could in some small ways alleviate
and possibly prevent the escalation of arguments and incidents based on
subjects of racism and religion. Through personal observation it can be said a
number of unnecessary incidents can arise from the assumption of racism or
negative religious connotation when in fact no such intentions exist within or
are intended by the communicator. The non- judgmental awareness aspect of one
form of meditation can be a beneficial contributor to our human interactions.
Further
concerns that have been raised about teaching mediation in schools has to do
with the fear of it being “religion in disguise.” (Decarr.) This concern stems
from the fact that the most effective practice of meditation being employed in
the majority of studies on its effects called mindfulness comes from ancient
Buddhist practices. The concern however is not as warranted as it might seem. The
reason this may not be a warranted concern is that the practice of meditation
does not require one to learn or be indoctrinated by the Buddhist religion or
teachings. The practice of meditation involves developing habits of deep
breathing, focusing attention and awareness. These habits are not mutually
exclusive or tied to the Buddhist religion. The very act of observation is a
component of mediation practices and yet has no ties to religion but is instead
is something that occurs naturally in the process of learning a new skill.
There
are of a number of studies and research still being completed regarding the
subject of the effects of meditation. The majority of the findings in the
various studies point towards the benefits of introducing meditation. One
particular study introduced the process of Transcendental Meditation with students
from different public schools in 4 different states, for the purpose of “Reduced Psychological Distress in Racial and
Ethnic Minority Students Practicing the Transcendental Meditation Program”
(JOIP.) They wrote, “The results of this study indicated that practice of the
Transcendental Meditation program is effective in reducing psychological
distress in racial and ethnic minority secondary school students…there were no
treatment-by-ethnicity interactions, indicating that the results were
consistent across ethnic groups.”(JOIP)
In
every moment of our education we are being prepared for the experiences we will
have in life. Our ability to cope and adapt to the world will be an essential
part of our success in our experiences. Incorporating beneficial practices such
as meditation into our education would be an valuable tool for helping us in
our interaction in the world. In effect reducing and managing our stress not
only benefits ourselves but those whom we interact with. We do this by not
unduly placing our burdens on others because we have the tools to manage
ourselves. We have the tools to find ways to bring back the peace and enjoyment
in our lives because we can more effectively manage our responses. The evidence suggests at least the idea is
worth considering.
Thursday, November 19, 2015
In Class Lab
Sue McGreevey.
Eight Weeks to a Better Brain. Harvard
Gazette. January 2011. http://news.harvard.edu/gazette/story/2011/01/eight-weeks-to-a-better-brain/
In an article written by
Sue McGreevey for the Harvard Gazette Sue wrote that those who participated in
the study that had reported reductions in stress also had correlating effect of
less grey matter an area of the brain associated with functions relating to
anxiety and stress.
David L. Kirp. Meditation transforms
roughest San Francisco schools. SF Gate. January
12, 2014
In an Article by David L. Kirp. “On the California Achievement
Test, twice as many students in Quiet Time schools have become proficient in
English, compared with students in similar schools where the program doesn't
exist, and the gap is even bigger in math. Teachers report they're less
emotionally exhausted and more resilient.”
Works Cited
Gina M. Biegel, Kirk
Warren Brown, Shauna L. Shapiro, & Christine M. Schubert. Mindfulness-Based Stress Reduction for the
Treatment of Adolescent Psychiatric Outpatients: A Randomized Clinical Trial.
Journal of Consulting and Clinical Psychology 2009 Print.
According to A
Journal of Consulting and Clinical Psychology by Gina M. Biegel, Kirk Warren Brown, Shauna L.
Shapiro, & Christine M. Schubert “There has been very little research testing
the efficacy of mindfulness-based interventions with adolescents; however,
preliminary evidence is suggestive. Bootzin and Stevens (2005) examined the
effects of an integrative mindfulness-based intervention with adolescent
substance abusers ages 13–19 years” (856)
Comparing Articles
When we compared our articles with Spriggs’ essay we all noticed that they all relate in a clear and explicit position that they stood by the whole time. They all had responses to what other people had said about the subject. Some of the differences were that an essay by Sophia A. McClennon was that she made general assumptions of information and didn’t have much specific evidence to support her statements in attempting to argue her position. There was a “straw man” appeal in one part of her text. In an article by Sean McElwee, he took a position on abolishing the death penalty. He had good examples of both sides but had a strong opinion on abolishing the sentence because he feels it is unjust. He used statistics and facts to help him have a strong position and to help us see how he feels. He used a lot of compares/contrasts to other Countries and how there have been a number of people in prison being proven to be killed by the death sentence but they turn out to be innocent. We noticed that the essays that were most compelling were the ones that effectively utilized other sources of information other than their own opinions, and the ethos of these articles were better established by those who did “their homework”.
Wednesday, November 18, 2015
Katherine Spriggs On Buying Local Thinking about the Text Questions 1-4
1.) It's clear that this is a topic that matters to Katherine Spriggs. Has she convinced you that it matters-and if so, how? How does Spriggs establish the importance of her topic?
Katherine Spriggs has convinced me that the topic of buying local does matter. The first thing that is noticeable is that she "has done her homework." She establishes her authority to speak on the subject in this way as well as citing personal experiences which gives to the reader a sense of first hand knowledge and that she understands the subject. As a result she is better able to establish her point about the effects of buying local. She addresses how buying or not buying local affects various parts of our lives and culture and in doing this establishes the importance of her topic.
2.) What counterarguments or positions other than her own does Spriggs consider-and how does she respond in each case?
Spriggs considers the other positions differing from her own on points regarding the subjects of how buying local can affect the environment and also the impact on the economy. She offers the view that it can help the environment by "minimizing waste, use of chemicals, soil erosion and pollution" because of the encouragement of small polyculture farms. (Spriggs) She responds to the counterargument that it may have negative effects on environment because it would be better to " buy food from the world region where it grows best." (Macdonald) She acknowledges and addresses the point he makes specifically and does not argue against it directly but instead uses it to bring more a specific focus on how the the focus of buying local should be used. She responds to another argument about the use of resources on small farm being not as efficient in their use of resources as large farms. She addresses the concern by giving more specific information about the effectiveness of use of resources of these small farms. Spriggs response to each of the counter arguments by not discounting the points or concerns raised, but instead gives further information not being addressed by those concerns which may change the view or understanding of the subject.
3.) Choose a section of Spriggs' essay that you find especially effective or ineffective. Referring to the genre features discussed on p.66. (Everyone's an Author) describe what makes this part of her argument persuasive- or not.
I found the article as a whole to be particularly effective as she addressed many different angles, gave a good amount of information and used that to make a compelling argument. A specific section that I personally found effective was her story of the family friend whom was a farmer. This part of the argument created the feeling of a more personal understanding of the subject and as a result helps the reader to relate because it is an aspect of the subject being told to them from her directly (in writing) as opposed to it being an impersonal argument. It helps establish a sympathy understanding as well as the logic she puts forth in why the topic matters.
4.) Spriggs includes several photos in her essay. How do they contribute to her argument?
The photos help the reader to have a better "image" of what she is describing when she talks about the differences of the small polyculture farms and the large monoculture farms. Also the differences in the contrasting color of the crops of the two farms makes the smaller farms crops appear healthier. The photos in general help give better image to the argument.
Katherine Spriggs has convinced me that the topic of buying local does matter. The first thing that is noticeable is that she "has done her homework." She establishes her authority to speak on the subject in this way as well as citing personal experiences which gives to the reader a sense of first hand knowledge and that she understands the subject. As a result she is better able to establish her point about the effects of buying local. She addresses how buying or not buying local affects various parts of our lives and culture and in doing this establishes the importance of her topic.
2.) What counterarguments or positions other than her own does Spriggs consider-and how does she respond in each case?
Spriggs considers the other positions differing from her own on points regarding the subjects of how buying local can affect the environment and also the impact on the economy. She offers the view that it can help the environment by "minimizing waste, use of chemicals, soil erosion and pollution" because of the encouragement of small polyculture farms. (Spriggs) She responds to the counterargument that it may have negative effects on environment because it would be better to " buy food from the world region where it grows best." (Macdonald) She acknowledges and addresses the point he makes specifically and does not argue against it directly but instead uses it to bring more a specific focus on how the the focus of buying local should be used. She responds to another argument about the use of resources on small farm being not as efficient in their use of resources as large farms. She addresses the concern by giving more specific information about the effectiveness of use of resources of these small farms. Spriggs response to each of the counter arguments by not discounting the points or concerns raised, but instead gives further information not being addressed by those concerns which may change the view or understanding of the subject.
3.) Choose a section of Spriggs' essay that you find especially effective or ineffective. Referring to the genre features discussed on p.66. (Everyone's an Author) describe what makes this part of her argument persuasive- or not.
I found the article as a whole to be particularly effective as she addressed many different angles, gave a good amount of information and used that to make a compelling argument. A specific section that I personally found effective was her story of the family friend whom was a farmer. This part of the argument created the feeling of a more personal understanding of the subject and as a result helps the reader to relate because it is an aspect of the subject being told to them from her directly (in writing) as opposed to it being an impersonal argument. It helps establish a sympathy understanding as well as the logic she puts forth in why the topic matters.
4.) Spriggs includes several photos in her essay. How do they contribute to her argument?
The photos help the reader to have a better "image" of what she is describing when she talks about the differences of the small polyculture farms and the large monoculture farms. Also the differences in the contrasting color of the crops of the two farms makes the smaller farms crops appear healthier. The photos in general help give better image to the argument.
Thursday, November 12, 2015
Paper Brainstorming for #3
Should college be free.
The importance of being yourself despite your current environments possible opposition to characteristics of your personality.
Why I shouldn't be writing an argument paper.
Video Summary and Analysis
The AT&T Texting and Driving Documentary—“The Last
Test” Summary
The Public Service video for texting while driving
begins with a police officer arriving to the scene of an accident and moves to
interviews where people whom had lost loved ones in accidents whom were texting
while driving and of those whom were severely injured from accidents while
texting and driving. They first interview starts with a friend of a girl who
was texting a friend that died in an accident. They move into an interview
where a boy whom was in an accident from texting while driving whom is disabled
as a result of the accident. They then move to a mother and the friends of a
girl whom died in the hospital from an accident that was caused by driving
distracted as a result from texting while driving. They show the mother and
friends singing and celebrating a birthday for the girl whom passed away with
the physical presence of the “birthday girl” being absent from the celebration.
It then shows the mom crying and proceeds to talk about the person whom had
died. They end the video by having people whom were affected by these accidents
caused by texting and driving hold up signs that bore nothing other than the
last texts of the victims of these tragedies. The last image they show in the
video is of a rose on a highway with the mother of a victim looking at the rose
with tears rolling down her face. The public service announcement ends with the
text “TXTING & DRIVING…IT CAN WAIT” and saying it was a message from
at&t.
Analyis
of AT&T
Texting and Driving Documentary –“The Last Text” Video
The argument made in the video took an emotional
appeal. The video used images of car accidents and the testimonies of
individuals and people involved and affected by the accidents that took place
as a result of texting while driving. The interview of the officer in the
beginning starts the video and has the officer describing his feeling and
experience arriving to the scene of an accident. This serves to set the stage
for the argument of the testimonies and individual stories of people whom lost
friends and family to the accidents. The use of telling the stories of their personal experiences and the
descriptions given by the friends and family of the people whom had passed to
show who they were a part of these families lives serves to bring a reality of
whom the person was. This also helps further to make the emotional appeal
because the viewer in essence gets to know the victim. The narrative of an
individual whom had almost died and had barely survived made even more of a
case for the argument of not texting while driving because the story of how the
incident affected his life is told from his firsthand experience. The video
also used the account of the officer whom arrived at the scene and his
statement of how it was not his first time arriving to such a scene and that
these were not simply individual and separated instruments brings an awareness
of how it is an issue that matters to the viewer. Near the end of the video in
which they show the simple and short texts which were the last texts of those
who died and the one survivor in the video held up on signs by those affected
from the loss of loved ones and the accidents itself made an effort to show how
those simple words which altogether were nothing of noted significance had been
the reason for the tragic experiences. The end of the video following with the message
“TXTING & DRIVING…IT CAN WAIT” was the overall purpose of the argument made
in the video and was summed up very simply in the end followed by the
information given for the motivating force behind this video.
Summarizing the reading of pgs. 269-284 in Everyone's An Author
The pages on 269-284 of Everyone’s
An Author talk about the number of different ways an argument is made. They
start by suggesting our first attempts to communicate were likely an argument
and move forward to show how we often make arguments throughout our entire and
daily life. They also show the examples of how we come across arguments
everywhere we look. “The role of
argument”, is discussed and they give the examples of the many purposes of
argument such as “To understand”, “To explore”, “To inform”, “To convince or
persuade.” Etc. The reading then moves on to discussing about how to analyze an
argument and the things to consider when analyzing them. Questions such as who
is arguing and the position they are coming from as well as what the argument
was claiming were asked and then talked about in detail the elements that the
question comprises of and the specific details of what answers the question is
asking for.
Tuesday, November 10, 2015
How Things Mean
Anthony Heaps
Cj Nordstrom
Kyra Kirby
Morgan Carlson
How Things Mean
The images in this grouping together also convey the concept of individual personality as the styles of a watch itself may vary and become a reflection of a quality each person may wish to convey.
The images in the Symbols of Patriotism grouping are communicating the collective symbols of the “Noble” attributes of their country.
Symbols of Patriotism: The bulldog is standing definitely and it looks like it is proud to be standing on the flag defending britain against all of her enemies.
The american eagle - symbol for the United States of America, the Eagle is posted on every dollar and is a national symbol for American patriotism. The eagle is looks as if it is preparing for battle, flag seeming to symbolize camo paint that soldiers paint on their faces before going to battle, the eagles beak is sharp and its eyes give a fierce look in its eyes like it ready to pounce on any threat that arises.
The British Bulldog on the British flag became a popular symbol after World War 2 representing the determination of the country. This being because the Bulldog was seen as having a determined nature.
The Last symbol is France and instead of animals as its figure it instead has what seem to be 3 books stacked on top of eachother and say Liberte, Egalite, Fraternite which in english translate to Liberty, Equality and Fraternity
All of the flags are of the three colors, Red, White and Blue
The Rolex watch suggests wealth and power. It’s extremely expensive, covered in diamonds, and usually worn by rich people in positions of power. The name Rolex is well known and the diamonds convey that it costs a lot of money.
The Hello Kitty watch suggests a female owner who likes the character Hello Kitty, which is very well known. It’s got a picture of hello kitty on the watch face, and a few rhinestones, as well As the words Hello Kitty.
Reading Sources Critically
Reading Sources Critically
The argument the author makes is that white people cannot say the n-word. He uses examples of how other races i.e. jewish comedians may use “derogatory” jokes about themselves but if someone whom was not of that culture made those jokes they would be considered racist towards that particular community.
I find the argument to be quite persuasive. The arguments he makes are very clear; you can talk about your people, but no one else should. essentially saying jokes towards your group doesn't necessarily mean that other people from outside your group can make the same jokes toward your group.
The author’s stance is mainly towards common group relations and the use of certain language and speech toward other groups. Author also acknowledged rednecks and jewish people and the humor related to those two groups and how they can be considered offensive if miss used.
The publisher brings the stance of cultural diversity to the college at which he is presenting (Boston College.)
I do recognize the idea that you shouldn’t joke about a community that you’re not a part of. If you aren’t Jewish, you shouldn’t make Jewish jokes, etc.
This source supports my position because I personally feel that if you aren’t part of that community, or have not been personally slighted, then you have no right to try to reclaim words that have been used as slurs.
I can tell that the intended audience are those of different cultural backgrounds other than those of the African American community, and the purpose is to bring awareness of the cultural diversity and etiquette.
Sunday, November 8, 2015
"THINK ABOUT YOUR WRITING as part of a larger, ongoing conversation" Pg. 70 Prompt
I have not recently written anything in which I addressed or wrote about a topic that matters to me and expressed a position. However, recently I came across some writing I did for a Xanga blog post in 2007 in which I expressed a position regarding love and authenticity of ones self. In the writing I chose a mix of attempted poetry and philosophical thought to communicate the ideas of being yourself. The motivation behind this writing was in response to my observation of friends not feeling able to express themselves. This was an observation that was made as a general whole and I wrote it as a response to the observation of a feeling of limitation and slight unhappiness at their decision of restricting themselves in their expressions of themselves. The position I took was to be themselves and I even recalled and addressed the thought of rejection. I used the art of rhyme to make the point come across in a sort of rhythm and quoted Emerson and Shakespeare as a resource to communicate my argument. I chose to use this writing example as a response to the page 70 prompt because it was something I wrote that matter(s/ed) to me and I felt more connected to that writing than anything I may have written recently. It was also an example of me taking a clear position to make an argument.
Yes We Can video response
After viewing the "Yes We Can" video, I can see how the particular medium worked to support the argument of "Yes We Can." The music itself along with a number of different people singing in the video help to communicate the argument. The medium of images and the participation of a number of familiar faces involved all singing the same message help to communicate the "We" in yes we can. The cooperation of a number people working together in the video along with the images of the current president giving his speech and the people in the background help to create the feel and sense of these elements and people coming together in the hopes of creating the change they are stating that "they can" make in the statement of "Yes we can."
Thursday, November 5, 2015
Group Lab Prompt pg 66 and Bibliography

This ad appeals to me because it makes its point through provoking thought instead of explicitly stating its position. This gun control ad states "One child is holding something that's been banned in America to protect them. Guess which one." The purpose of of the text is to make people immediately assume it is the gun that has been banned since it is clearly more dangerous than the dodge ball, but after thinking thinking they will realize it is the other way around and question why that is. The shocking image of a child holding a gun draws the eyes to the image and encourages people to give attention to it. The high contrast of the children's clothes in comparison to the drab background brings attention to them and the green on the left and orange on the right gives of a sense of duality just like the argument for or against gun control. If I were to revise it for an audience of academics I would incorporate statistics in order to give supported logic to the ad. If I were to revise it for a video format, I would narrate the text instead of having it on the screen and I would add a slight amount of motion to the ad to keep peoples eyes focused on it.

This ad is appealing because it uses repetition of a powerful sentence to get a point across. The prominent gun in the center draws the eyes and the constitution behind it gives credibility to the ad, if the audience is american using the constitution to back up your argument will be very effective. Having We the People in large text in the upper left also has a powerful effect. The use of red text after 4 lines of white text helps to bring attention back to the thesis of the ad, which is gun rights shall not be infringed. The final line is also very powerful because it directly challenges any dissent among the audience. If this ad were for an audience of mothers I would make it less insulting and not feature a threatening looking gun in the center. If this were in video format I would have close up shots of the 2nd amendment, highlighting "shall not be infringed."
This Star Wars Meme was on Facebook as a meme about politics. I chose it because I found it interesting as it depicts the differing perceptions of those involved in the political process. The meme is appealing because it presented the topic of politics in a humorous way. It uses characters from the Star Wars franchise to make the point of the way in which individuals on differing sides of the issues perceive each other as it relates to their political candidate positions. The meme uses familiar characters from the franchise and uses their most associated characteristics to relate to the audience the point of how they may be being perceived. The third point of view that is addressed is how those whom are not directly involved in the political discussions that may be taking an outside perspective may see the issue. This is the view that is being communicated by the use of the characters from the franchise. The use of fictional characters allows the reader to to take the outside viewers perspective that the author is attempting to communicate.
The quote about the differences between love and like to illustrate a particular perspective by
the author of the image was appealing because it uses an image to illustrate the understanding
of the the meaning between the differences based on the quote. The poster itself uses the image of the watering of a flower such as referred to in the quote by the Buddha. I like how the author of the
image used a quote from someone who explained it clearly them self as opposed to simply stating it them self. The quote is also from a well known figure. I would have made the artwork or image of the flower being watered show a little more by adding a little color to the flower that is being watered. In this way it would show more effectively the underlying meaning of how "love" nurtures what is loved as opposed to the mere collecting of the object that is liked.
Bibliography:
Tommiesmonkies. How you See Your Candidate. September 2015. imgur
The Mind Unleashed. The Difference Between Like and Love. 6 August 2015. Facebook.
Farnan, Ed. "Shall not infringe." Downing Post News,
15 Apr. 2013. JPEG File. Web. 5 Nov. 2015
"Guess Which One," Moms Demand Action, 15 Apr.
2013. JPEG File. Web. 5 Nov. 2015.
Farnan, Ed. "Shall not infringe." Downing Post News,
15 Apr. 2013. JPEG File. Web. 5 Nov. 2015
"Guess Which One," Moms Demand Action, 15 Apr.
2013. JPEG File. Web. 5 Nov. 2015.
Chapter 7 pg 6 Prompt.
Taking a Position: A short list of events in which I had to take a position.
- Sharing.
- Why its a good idea to show up for class even if its your ahead of the class material (math)
- Remaining Neutral
- Dinner Choices
- Eating Healthy/Convenience
Tuesday, November 3, 2015
pg. 167 prompts.
Thesis: Advertisers use association and suggestion to sell their products and do so by catering to basic human desire for enjoying life.
Evidence: Analyzing the ads and making note of what the ads say or suggest to show how they cater to our desires or concerns in effort to make their product relevant.
Citing: I will be making note of which companies released the ads.
Evidence: Analyzing the ads and making note of what the ads say or suggest to show how they cater to our desires or concerns in effort to make their product relevant.
Citing: I will be making note of which companies released the ads.
Monday, November 2, 2015
Ad Analysis essay
You could use a
little excitement! There is a lot of life experience out there to be had.
Moments of exploration, fun, adventure, and progress are desires that are
possessed by the majority of people in our modern world. We all possess things
we look forward to or would love to have happen to us. Whether we are wanting
to have someone give us special attention, an adrenaline rush, going off on
some adventure to an unknown land, or perhaps to get away from all the stresses
of life and find a nice secluded area for us to relax and enjoy ourselves in.
These are a few things we would love to have but the question is how can we get
them? How can we bring those experiences into our own lives? If you ask a car
company they would say buy a car.
Car
companies are well aware of our desire for life to be more exciting, more
relaxing, and more fun. They are also well aware of our desire for the feeling
and experience of freedom. Advertising companies for cars of course take
advantage of this awareness of our desire for these things. They say to us we
can have those things and they are easy to get. All you have to do is buy a
car. Their car can get you the attention you want. Their car can take you to
new and exciting places. Their car can open new pathways and opportunities for
you. All you have to do is get one.
In
a 2004 advertisement for a Ford Mustang it is easy to see how the Ford Company
makes use of the idea of progress. A silver ford mustang sits on a black top
road with a desert road in the back ground. A light blue sky blending into
darker shades of blue providing contrast to the sleek silver vehicle featured
prominently in the foreground. Above the car is a parody of a quote from the
statue of liberty saying “GIVE US YOUR UNTAMED, YOUR ASSERTIVE, YOUR LEADFOOTS
YEARNING TO BE FREE.” This reference to the Statue of Liberty serves to bring
to mind the statue’s associations with freedom and its inherent history as our
nation’s symbol. Our nation has always had an association with freedom and
progress from its foundation. A desire held by most even now. The desire for
freedom and progress were the driving forces in the creation of our country.
The Ford Company makes use of this inherent history and association by making
reference to it in their quote. On the bottom of the advertisement next to the
Ford logo are the words “MUSTANG, Built for the road ahead.” The quote in and
of itself is a reference to looking forward to the future and possibly
adventure. The “road ahead” represents what can come and the numerous
possibilities of the future.
Another
car ad for a Toyota Land Cruiser also makes the attempt at appealing to our
desires for fun and adventure. On a white background is featured a Toyota Land
Cruiser completely covered in mud. Above the dirty mud covered station wagon
are the words “92% of the owners of a Land Cruiser don’t remember the original
color of their cars.” The whole picture accompanied by the text works together
to suggest that those who have a Toyota Land Cruiser have more adventures. The
statement that 92% of these car owners can’t even remember the original colors
of their cars with the image of the mud painted car are meant to say people
with Land Cruisers are out there having fun off road driving, and exploring
places without roads that may not have been previously explored. The ad is
trying to say that people with these cars are out there living life and that if
you own one of these cars you too can be out there living life.
The
art and trade of advertising involves making the product seem relevant to the
audience. Appealing to either our desires, fears, or concerns are the most
common methods used in advertising. These methods are employed to spark
interest in the consumer about the product. In either method used the intention
is to evoke an emotion that convinces the audience that the product is needed
or that the product is desired above other similar products. In the case of concern
they attempt to associate the feeling of safety with their product by
presenting information that may give reason to believe it can solve any
concerns the consumer may have or that it may be superior in some way than
others. Concerns about safety for instance are appealed to for example in an ad
release by Subaru. The ad show what looks like an incomplete car design
hovering above a grid with the basic frame highlighted. Above are the words
“Safety by Design.” The ad itself does not give any real information about the
car, nor does it even feature a picture of the car. The design of the ad set in
this way is to suggest or say they designed the vehicle with safety in mind and
it was not an afterthought. This leaves the subtle suggestion other vehicle
companies may not approach their product with safety the main priority. The
approach is to give the implication that the very foundation of the vehicle is
safety and as a result may be better than other vehicles in that regard.
Another
clever ad was released by the Ford Company for their new Ford Fusion car. In
the ad against a blue landscape is a giant Ford car key. The ridges on the key
are shaped like an outline of an large city. Above the skyline of this key city
are the words “The city is in your hands.” This key in effect is not only the
key to a Ford vehicle but the key to the city. A key to all that the “city” has
to offer. The reason this ad is pretty clever is that the key is not just a
random key with a city but rather it says specifically on the car key handle
Ford, as if to say Ford can give you the key to the city. The key to your dreams
is their ready for you and Ford can give it to you with their new Ford Fusion
vehicle. Below this key on the ad is the statement “The first Urban Activity
Vehicle” accompanied next to a white highlighted background with the text “FordFusion | Feel+” followed by a Ford logo. The combination alludes to the ideas of
feeling positive as indicated by the word “Feel” with a plus (positive) sign
accompanied by it. “The first Urban Activity Vehicle” serves to bring to mind
to the consumer the life being lived
out there by people enjoying urban activities and different events as if to say
life is waiting out there for you.
No
matter the product, companies use the tactics of association and their own
brand of rhetoric to attempt to convince consumers that they need their
product. They use these methods to say things to you like, “Your life is
waiting!” and “You could use a little excitement!” They attempt to make their products relevant
to you. In the case of cars, you may already own a working vehicle but if you
buy a Ford fusion you can be out their living life and having fun in the city.
If you buy a mustang you’ll be making progress. If you’re not sure if your car
is safe by a Subaru. They have safety built in. In living life there are a
number of intentions and desires and advertisers will attempt to cater to them
all.
Subscribe to:
Posts (Atom)