Tuesday, October 27, 2015

Group Ad Summary, Paraphrase and Quote.

Summary
Kentucky Fried Chicken (KFC) has come together to create an advertisement in which Colonel Sanders is featured holding a bucket of KFC fried chicken, with two women standing next to him while smiling. The advertisement is to simulate two homemakers, delighted at the prospect of less kitchen duty during the hustle and bustle of holiday season, by buying KFC chicken instead.


Paraphrase
In KFC's 1968 Christmas ad Colonel Sanders is seen standing in the center of the frame, holding a bucket of KFC chicken, with two smiling house wives at his side. All three of them are dressed in Christmas clothing. During the busy holiday season it can often be difficult to balance the daily chores and activities among the added tasks of holiday shopping and preparing holiday meals. KFC is claiming to offer an effective solution by making meals for you. Like they said, "who's got time to fix dinner during Christmas rush?"

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