In Mad Men: Still Birth of the American Dream, Heather
Havrilesky relates the story and plot lines of Mad Men to Americans desire for
improvement and growth in their lives. She analyzes the relationships and
behavior of the characters using them as examples of the type of behavior that
represents the type of “dissatisfaction with the ordinary that’s instilled in
us from childhood.” Havrilesky makes the point that in the 50’s and 60’s
advertisers made a thorough effort at getting consumers to associate their products
with the solutions to their problems and also as means of fulfillment to their
dreams. She also points out that the show’s creator Matthew Weiner tells the
story of Mad Men with the beginning of the advertising era aligning directly
with the time in which the concepts of the false “American Dream” was gaining
momentum (175).
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