In Class Lab: Textual Analysis Paper

1. The publishers are PETA, Freedom For Animals, and Mercy for Animals.

2. They are intended to affect the general consumer that use products that were tested on animals in inhumane conditions, or for consumers of products such as fur coats and other animal products.

3. Each ad is directly denouncing a product or company that involves animal mistreatment.

4. To raise public awareness about animal cruelty involved in many consumer products in order to help further the cause through mass boycotting.

5 and 6. They are attempting to make the consumer feel more directly connected to the issues such as animal cruelty and animal testing. They do this through emotional devices such as a sad dog face, disgusting blood in hair, and a silently judging pug. They also use logical devices like "If you wouldn't wear your dog please don't wear any fur."

7. They persuade the general public to be less supportive of companies, products, and behaviors that promote inhumane treatment of animals